2012 MEMS Commercialization Report Card Results to be Debuted at Smart Systems Integration Conference March 13/14, 2013

March 12, 2013

Roger Grace to Present Findings of his Annual “State of the MEMS Industry” Market Study at Annual International Technical Forum

Amsterdam, The Netherlands— March 12, 2013 — Roger Grace, President of Roger Grace Associates, the world’s leading MEMS marketing organization, will  debut the results of his annual “MEMS Commercialization Report Card” at the annual Smart Systems Integration Conference and Exhibition to take place at Amsterdam, The Netherlands on March 13/14, 2013  (www.smartsystemsintegration.com).  The Report Card market research project, which provides letter “grades” to the 14 critical success factors for MEMS commercialization, was developed by Roger Grace Associates based on significant research he conducted on the topic of technology commercialization.  Begun in 1998 and reporting yearly on the state of the MEMS industry’s commercialization efforts worldwide, it is universally considered to be a truly unique, objective and accurate assessment tool by MEMS community leaders to monitor the status of the progress of the commercialization of MEMS on a year-by-year basis and to develop strategies to exploit opportunities.

Mr. Grace said…”The 2012 Report Card market study demonstrated yet another successful year for the MEMS community to participate in having their voices heard  on their opinions of the current state of commercialization efforts  of the MEMS industry. Over 65 MEMS industry leaders participated in the study.  They represented a true sample of MEMS

industry suppliers, users and infrastructure organizations worldwide equating to over 1300 years of aggregate experience in  the MEMS industry.  Not only did the participants provide letter grades to the 14 topics but additionally contributed valuable comments as to their opinions and rationale for the grades which uncovered many interesting issues”.

The overall grade of the 2012 MEMS Commercialization Report Card maintained its B- level from its 2011 level with changes in a number of grades from their 2011 levels.  Among the most significant changes were: ”Design for Manufacturing and Test” which went from B+ in 2011 to B- in 2012 and represented the second consecutive year of the decline.  The “Market Research” grade declined from B in 2011 to B- in 2012 and also representing a second consecutive year decline.  Increased grades included “Profitability” which rose from C- in 2011 to C in 2012 thus coming back from its low of D in 2010. ”Cluster Development” increased from C in 2011 to C+ in 2012.  One of the most striking results was the continuing low grade of D+ for “Venture Capital Attraction”   for the third consecutive year and at reporting period low of D in 2009.

Mr. Grace concluded…”Based on the results of the  study, it is apparent that the MEMS industry has a  great deal of room for improvement, especially in the business areas of “Profitability”, Venture Capital Attraction” and “Creation of Wealth”.  I would have expected to see much more promising grades in these areas since we are now very strongly coming out of the Crisis of 2008 and especially since several market studies have pegged the growth of the MEMS market in the high teens for 2012.  However, the results did not support this.  I believe that these 14 critical success factor topics are the “vital signs” of the MEMS industry.  Their respective grades reflect the true  “health” of the MEMS industry based on the select group people who I have interviewed, their experience and knowledge of the industry and their representation of the various sectors of the MEMS ecosystem worldwide”.

The 2012 MEMS Commercialization Report Card will be available on the Roger Grace Associates website…www.rgrace.com beginning on March 13. The final study results, including “verbatim” comments from the participants is scheduled for publication on April 15 and will also be available on the Roger Grace Associates website.  Mr. Grace will present the findings of the 2012 MEMS Commercialization Report Card at a webinar sponsored by the MEMS Industry Group on April 2, 2013 at 11:30 a.m.(Eastern).  For more information…. www.memsindustrygroup.org.

About Roger Grace Associates
Roger Grace Associates, headquartered in Naples Florida, was founded in 1982.  It provides strategic marketing services to the MEMS and sensors community worldwide including strategic marketing communications, branding and positioning, market research, product launching  and  due diligence.  Its list of clients represent the “who’s who” of MEMS organizations from Fortune 500 companies to startups and government agencies.

VIP DISCOUNTED ADMSSIONS ANNOUNCED BY MEMS MARKETING CONSULTANT ROGER GRACE FOR HIS SESSION AT SENSORS TECH FORUM BOSTON OCTOBER 10, 2011

September 12, 2011

VIP DISCOUNTED
ADMSSIONS ANNOUNCED BY ROGER GRACE FOR HIS MEMS SESSION AT SENSORS TECH FORUM
BOSTON OCTOBER 10, 2011

MEMS- Enabled High-Volume Commercialization Opportunities Presentations and Barriers
to Commercialization Panel to Be Featured in All-Day Session

Naples, FL –September 12, 2011— Roger Grace,

President of Roger Grace Associates, the leading firm specializing in MEMS marketing consulting has announced the availability of VIP discounted admission to his all-day MEMS session as well as for the full technical program at the Sensors Tech Forum.  Access to the VIP admission discount can be obtained by going to the Roger Grace Associates website…www.rgrace.com.  Mr. Grace organized, will present and will chair a technical session at the inaugural meeting of the SENSORS Tech Forum.  The all-day pre-conference session on Monday, October 10 will address MEMS-Enabled High Volume Commercialization Opportunities. Mr. Grace will be joined by 14 other world recognized leaders in the MEMS area representing organizations from the US, Europe and Asia to present information on commercialization issues, current research and development activities, and application opportunities for MEMS and MEMS-based systems.  Mr. Grace will also make presentations on MEMS-Based Systems Solutions and in the panel discussion addressing Barriers to the Successful Commercialization of MEMS.  The exhibition and technical conference will take place at the Sheraton Hotel, Boston Massachusetts from October 10-12, 2011.

DETAILS OF THE SESSION AND THE ENTIRE SENSOR TECH FORUM CAN BE FOUND AT WWW.RGRACE.COM

**PRESS RELEASE** ROGER GRACE ORGANIZES AND CHAIRS MEMS SESSION AT INAUGURAL SENSORS TECH FORUM BOSTON – October 10-12, 2011

August 29, 2011

 

 

 

P R E S S R E L E A S E

 

FOR IMMEDIATE RELEASE

FOR INFORMATION CONTACT

R. JOEL DUNKEL MR. ROGER H. GRACE, PRESIDENT

RESIDENT ROGER GRACE ASSOCIATES

EventEvolution Management Inc. 109 Greenfield Ct. .

1450 Barnum Ave. #204 Naples, FL 34110

Bridgeport, CT 06610 Tel: 239-596-8738

Tel: 203-378-4991 Fax: 239-596-2688

Fax: 203-378-9474 email: rgrace@rgrace.com

email: jdunkel@eventevolution.com

ROGER GRACE ORGANIZES AND CHAIRS MEMS SESSION AT INAUGURAL SENSORS TECH FORUM BOSTON

MEMS Enabled High-Volume Commercialization Opportunities Presentations and Barriers to Commercialization Panel to Be Featured in All-Day Session

Naples, FL –August 24, 2011

 

— Roger Grace, President of Roger Grace Associates, the leading firm specializing in MEMS marketing consulting has organized, will present and will chair a technical session at the inaugural meeting of the SENSORS Tech Forum. The all-day pre-conference session on Monday, October 10 will address MEMS-Enabled High Volume Commercialization Opportunities. Mr. Grace will be joined by 16 other world recognized leaders in the MEMS area representing organizations from the US, Europe and Asia to present information on commercialization issues, current research and development activities, and application opportunities for MEMS and MEMS-based systems. Mr. Grace will also make presentations on MEMS-Based Systems Solutions and in the panel discussion addressing Barriers to the Successful Commercialization of MEMS. The exhibition and technical conference will take place at the Sheraton Hotel, Boston Massachusetts from October 10-12, 2011.

Mr. Grace stated

, “This all-day session was developed to help inform and educate the technical, technical management, and business community of the major significance of MEMS and MEMS-based technologies and their enabled far- reaching application opportunities from both a current and future perspective. Attendees will be provided with presentations from representatives of leading international companies who are in the forefront of bringing new and unique MEMS technologies to the market that will address quickly emerging application opportunities. To conclude the information packed all-day session, the panel session will address the barriers to the successful commercialization of MEMS as well as strategies to overcome them from an infrastructure perspective including packaging, equipment, software and manufacturing. I will present the results of my annual “MEMS Commercialization Report Card” as an introduction to the panel discussion”. We expect the attendee to emerge from the session with a good ROGER GRACE ORGANIZES MEMS SESSION AT SENSORS TECH FORUM BOSTON – 2/2/2

knowledge of where we have come from, where we are, where we’re going, and what they need to do to help create a more commercially viable MEMS industry as well as where they can participate in exploiting current and future major application opportunities for MEMS.”

Mr. Joel Dunkel, President of EventEvolution Management Inc., organizer of the event said,”We decided early on in the creation of the SENSORS Tech Forum that we needed to properly address the topic of MEMS because of its importance in the sensors space. Our decision to bring aboard Roger Grace to develop and chair an all-day MEMS pre-conference session was a easy one for us based on Roger’s well deserved reputation in the industry as the MEMS Marketing Consultant “guru “in addition to his successful track record of developing over 25 successful MEMS conference sessions in the past. We are truly gratified that Roger’s selection of speakers for his all-day session demonstrates the intent of our new and exciting conference…that being informing and educating the engineering community as to the power and capability of the technology to solve application opportunities. We are looking forward to a very successful technical session, technical exhibit and especially Roger’s star-studded array of MEMS speakers in our pre-conference program”.

The morning keynote entitled, “MEMS as a Key Technology Driver for Product Innovation at CSEM” will be presented by Nico deRoij of CSEM. A panel discussion with presentations and Q&A on the topic of Barriers to the Commercialization of MEMS will conclude the session.

The SENSORS Tech Forum will take place from October 10-12, 2011 The three-day conference will offer two intensive pre-conference full-day tutorials and 32 conference sessions following four distinctive tracks: Aerospace, Defense and Harsh Environment; Optics and Imaging; Smart Sensors; and Wireless Technology/Sensor Networking and Integration. The two day technical exhibition runs October 11 and 12.

ABOUT ROGER GRACE ASSOCIATES

Roger Grace Associates, founded in 1982, is located in Naples, Florida and provides comprehensive strategic marketing consulting and marketing communications services to domestic and overseas high-technology-based clients…from startups to Fortune 500’s in addition to government agencies. The firm specializes in conducting market research leading to the creation, development and execution of positioning, branding and actionable market strategies for its clients in the successful commercialization of technology for the semiconductor, semiconductor equipment, Nano and MEMS markets. For more information please visit http://www.rgrace.com.

ABOUT SENSORS TECH FORUM

In its inaugural year, the SENSORS Tech Forum exclusively focuses on sensors and sensor-based systems. It features an application-driven (not one based on theories) educational conference that is designed to enlighten and empower the Product and System Design Engineer to take a wide spectrum of sensor and sensor-based technologies to new application heights. All of the sessions being presented over the three days were vetted by the Conference Advisory Board to ensure that its content is both timely and pertinent to the attendees needs. It also features a technical exhibition with dedicated, non-competitive exhibit hours providing the attendees to the conference with a pressure-free atmosphere,

ROGER GRACE ORGANIZES MEMS SESSION AT SENSORS TECH FORUM BOSTON – 3/3/3

conducive to doing business without the fear of having to be somewhere else. For more information, please visit http://www.SENSORStechforum.com.

Editor’s Note: Editors are invited to attend the SENSORS Tech Forum as well as the Exhibition free of charge. Please contact Joel Dunkel at 203-378-4991 or jdunkel@eventevolution.com to register and request a press pass. A detailed agenda of the session is attached for your convenience. Abstracts of the presentations are available online at http:// http://www.sensorstechforum.com.

– 30 –

iew Press Release here. http://rgrace.com/documents/MEMSMarketingConsultant-PRR064.pdf

Also visit, www.sensorstechforum.com

CALL FOR ABSTRACTS….SENSOR TECH FORUM…OCTOBER 10, 2011, BOSTON MA.

May 23, 2011

MEMS-Enabled High Volume Commercialization Opportunities

 

Session Organizer and Chairman: Roger H. Grace, Roger Grace Associates

 

Individuals interested in submitting an abstract of between 100-200 words …please send to rgrace@rgrace.com.  Close of abstract submission is July 1. 

This all-day session entitled “MEMS-Enabled Commercialization Opportunities” will bring together leading researchers from academia, laboratories and industry to share with the attendees their MEMS development activities that are expected to enable a number of large volume applications in the near future.  Although Microelectromechanical Systems (MEMS) have existed for many decades, it has only been recently that MEMS devices have enabled large volume a.k.a. killer applications.  The automotive application sector saw the first major adoption of this technology in many of its systems.  Today, the average car has over 30 MEMS devices with high end vehicles having close to 100 MEMS devices.  Most recently, consumer electronics especially mobile phone have adopted MEMS into their designs to provide users with enhanced functionality, performance  and convenience while assuring handset makers with well defined product differentiation in the market. These “smart”…MEMS-enabled phones currently constitute approximately 25% of the total 1.1 billion mobile phone market but more interestingly, the smart phone sector is growing at double-digits rates.  As a result of MEMS maturity, their prices have recently fallen rapidly which make them ideal for introduction into cost driven applications such as consumer products.  The future of MEMS continues to look bright based on the highly expected commercialization of numerous large volume applications including consumer games, mobile phones, structural health monitoring through wireless autonomous wireless networks (WASN), medical diagnostics and point of care applications, guidance systems for military munitions and  analytical instruments for environmental monitoring to name a few.

Roger Grace, the session organizer and chairman will present his well regarded “MEMS Industry Commercialization Report Card” which will address the performance on the MEMS community in addressing 14 critical success factors for the year 2010.

In addition to presentations that will address a number of MEMS and MEMS-based systems that are expected to be commercialized in the very near future, a panel discussion will conclude the event and will address the issue on the key barriers to the commercialization of MEMS.  Panelists representing the technical and manufacturing/assembly and test perspectives will serve on the panel. Attendee participation will be encouraged.

The session has been created to provide the technology community of investors, technical management, systems engineers and MEMS device designers with a concise and up –to- the -minute assessment of opportunities available for MEMS and MEMS-based systems solutions.

All-Day Special Session on MEMS-Based Systems Solutions and Integration Issues to be Featured at Microtech 2011

May 23, 2011

The Microtech Conference  to take place at the Hynes Auditorium in Boston Massachusetts from June 12-16, 2011 will feature an all-day session on Thursday, June 16 entitled… “MEMS-Based Systems Solutions and Integration Issues “as part of this year’s extensive coverage of MEMS technology.    The session has been organized and will be chaired by Roger Grace, President of Roger Grace, a leading MEMS marketing organization.   In the all-day session, Mr. Grace will be joined by 18 other world recognized leaders in the microelectromechanical (MEMS) area representing North America, Asia and Europe.  The session focus will be on the partitioning, integrating and creating of MEMS- based systems and their current and emerging applications. 

Mr. Grace stated, “I have created this all-day session to encourage MEMS developers and users to think outside the chip… i.e. not about the MEMS device(s) exclusively but rather about the system solution which can be enabled by MEMS devices.  It is well documented and well known that the typical MEMS device constitutes approximately 25-35% of the total solution cost of a MEMS-based system.  The major cost factors are the other electronic components which make up the system in addition to the assembly, packaging and test.  The object of the session will be to inform the technical, technical management, and business community about the critical importance of MEMS system integration issues and tradeoffs as well as the numerous examples of their far reaching applications from both current and emerging perspectives.” 

 “Attendees will be provided with an overview of the issues in creating MEMS-based system solutions especially in system co-design, reliability, packaging and testing functions.  A number of the presentations will address current and emerging applications of the systems approach including display, microfluidics and magnetic sensor perspectives. We expect the attendee to emerge from the session with a broad and excellent knowledge of the important factors associated with the effective selection of system elements and the integration and creation of a MEMS-based system solution to optimally fulfill their application,” Mr. Grace continued, “We especially desire to encourage and facilitate the attendees to think outside the chip and to share the benefits of this approach with their colleagues”

The keynote entitled, “Monitoring and Assessing the Structural Integrity of Infrastructure Systems” will be given by Professor Gerry Lynch of the University of Michigan Wireless Integrated Microsystems (WIMS) Institute.  A panel discussion of industry pundits addressing the topic of “MEMS Technical and Business Collaboration Opportunities” will conclude the session.

ABOUT MICROTECH

The Microtech 2011 Conference and Exhibition will take place from June 13-16, 2011.  Short courses run on June 13 with the three -day conference and expo program June 14-16.  The Microtech Conference is part of the joint Techconnect World- Nanotech, Cleantech and Biotech Conferences all focused on providing commercialization matching between emerging technologies and corporate and investment partners representing most every industrial sector.  For more information visit:

http://www.techconnectworld.com/Microtech2011/

ABOUT ROGER GRACE ASSOCIATES


Roger Grace Associates, founded in 1982, is located in Naples, Florida provides comprehensive strategic marketing, strategic communications and business development services to domestic and overseas high-technology-based clients. The firm specializes in the commercialization of technology in the semiconductor, semiconductor equipment, Nano and MEMS/MST marketplaces.  For more information visit:

http://www.rgrace.com

Smart Systems Integration Conference: Dresden, Germany – March 22/23

March 10, 2011

Roger Grace will make a presentation at the Smart Systems Integration Conference in Dresden Germany on March 22/23, 2011. His presentation…”MEMS-Based Systems Solutions” will address many of the new and emerging applications of this “smart systems “approach and will demonstrate how suppliers of “smart systems” can achieve “blue ocean” business success through product differentiation and higher gross margin.
The abstract of the presentation is presently available at the Roger Grace Associates website (www.rgrace.com). The Power Point presentation and the paper which is included in the conference proceedings will be available on the website starting on March 24, 2011.
For more information www.mesago.de/en/SSI/.

Meet Roger Grace at 3-D Architectures for Semiconductor Integration and Packaging. December 8-10

December 6, 2010

Roger Grace will be attending the annual 3-D IC conference at the SF Hyatt (Airport) hotel on Dec. 8-10 and will be reporting in various media his “take-aways” from this event as they relate to MEMS. One would ask why a ”MEMS guy” would do so…and the answer is that I believe (as well as many others) that 3-D Integration will be the next important technology that will continue to enable the widespread application of MEMS into high volume/low cost applications. I have been “evangelizing” this belief over the past couple of years and based on many of the MEMS people that I talk with frequently…they concur wholeheartedly.

I am (as some of you have surmised) a true believer of the “lessons learned”concept…thank you Prof. Steve Walsh who was one of my co-founders at MANCEF. I continue to believe that to be able to track the activities of the IC industry will provide the MEMS community with a great deal of information at a relatively low cost. The next step is the judicious selection of specific parts of what they have learned as it applies to MEMS. Considering that the IC industry’s annual sales are greater than 20 times that of MEMS, we can assume that they have a lot more money to play with in terms of R&D expenditures. The MEMS industry can pick and choose which specific aspects of IC 3-D integration works best with its product offerings.

I strongly recommend attending this event to the MEMS community as a means to achieve better planning , future product direction and resource allocation. I look forward to seeing you there and would welcome hearing back from you (or even better…meeting you at the conference).

http://techventure.rti.org

http://www.rgrace.com

Mistermems blog is on the air

January 7, 2010

My dear friends…with the “help of my friends”…I have entered the new decade with a long awaited blog…”Mistermems”.  You will be receiving frequent posts from me on” tasty tidbits” of news as I attend many conferences worldwide and interview presenters and attendees on theirr thoughts and opinions of the MEMS business.

Hello world!

January 7, 2010

Welcome to WordPress.com. This is your first post. Edit or delete it and start blogging!